What lingered beneath all of it was the question of language. Spanish became the stand-in for everything else. For foreignness, even when it wasn’t foreign. For threat, even when it was familiar. People said they wouldn’t enjoy a Bad Bunny Super Bowl because they couldn’t understand it, as if understanding has ever been a prerequisite for feeling rhythm, for responding to movement, for letting spectacle do its work. As if instrumental music had never moved anyone. As if opera houses weren’t full of people who don’t speak Italian.
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So when the Bad Bunny Super Bowl was announced, the reaction wasn’t just surprise; it was something closer to disorientation. Suddenly, people were saying they didn’t know who he was or that they couldn’t name a single song, claiming this was the least exciting pick in years. Some shrugged and said they’d just ignore it, while others were more pointed, wondering how we went from a Kendrick Lamar halftime show to this specific artist.
()Even those who were curious held themselves at a distance. Intrigued to see the show, but not invested in the music. Acknowledging the appeal of the Bad Bunny Super Bowl without feeling moved by it. Watching, but not opening themselves up to it. A polite resistance, still resistance all the same. And yet, running parallel to that discomfort was something far louder, far more emotional, far harder to dismiss. For many people, this wasn’t just another halftime show. It was a rupture in the script. Him just being on that stage felt like a political statement. The hope that the entire halftime show would be in Spanish wasn’t about provocation for its own sake. It was about visibility. About what it means to hear a language that has been used to criminalize immigrants suddenly fill the biggest broadcast in the country.
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This All Over Print design is made with high-quality, 100% spun polyester that delivers the look and feel of organic cotton without ever cracking, peeling or flaking. It stays wrinkle free and soft to the hand forever, able to withstand summer festivals, late nights and world domination with style and grace.
We print our product using dye-sublimation, a technology that allows for us to produce these insanely vibrant all over designs. Due to this process, the product may contain smudges or irregularities along the seams or under the armpit of the sleeves or on the hoodie pocket. We cannot accept returns for this reason. Each item is a unique, 1 of-a-kind product, printed exclusively for the customer who ordered it.
