In the end, no one was pretending this would resolve anything. A Bad Bunny Super Bowl could not undo racism or heal cultural wounds. It could not make the game belong to everyone in equal measure. But it could expose the fault lines. It could make visible the tension between who the event had always served and who it was beginning to acknowledge. When the lights go up and the music starts, some people will cheer and some will scoff. Some will cry, surprised by themselves. Others will change the channel, or watch with arms crossed, waiting for it to end. There will be no clear winner. Just a shared moment that refuses to sit quietly, that lingers longer than intended.

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There was also defiance, sometimes joyful, sometimes sharp. The anticipation of a Bad Bunny Super Bowl triggering certain groups became its own kind of fuel. People admitted they were excited not just for the performance, but for the tantrums that would follow. Supporting him became, for some, a way to draw a line regarding which side of this cultural shift they stood on.

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There was talk of demographics, of aging audiences realizing they weren’t the center anymore. Of younger fans who had grown up with different sounds, different languages, different definitions of mainstream. Of the NFL, knowingly or not, positioning the Bad Bunny Super Bowl in the middle of a cultural shift it couldn’t control. Some people leaned into the absurdity of the outrage, asking how anyone could be triggered by a man dancing with a group of people. Others focused on the music itself, speculating about setlists, wondering which songs would make the cut, which moments would translate best to live television. They recommended albums, encouraged listeners to pay attention to the lyrics, to understand what he was actually saying before dismissing it. There was an invitation there, gentle but firm: you don’t have to love it, but you could try to listen.

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