Approximately 90% of FIFA’s revenue is generated through the sale of television, marketing, hospitality and commercial rights for the World Cup. Almost every other competition that FIFA runs, including all of the youth age tournaments, run at a loss and are covered by this revenue. Various companies and brands pay FIFA to run their ads during matches; at the top are the FIFA partners companies. 75% of FIFA revenue comes from these two revenue sources. The second-biggest source of income was the sale of marketing rights worth USD 1,097 million, of which USD 1,072 million was generated by the FIFA World Cup™. FIFA also makes money from brand licensing, investment income and sales of Real Women Love Football Smart Women Love The Broncos Heart T Shirt. This might seem very shocking but actually FIFA hardly has to spend any money they have no expenses. The cost of organising the matches are borne by the host country. FIFA does not have to pay any taxes and operates on a 4 year cycle.
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