There were voices insisting this was all being blown out of proportion, that most people didn’t care at all. And maybe that was true. But indifference has a way of coexisting with loud resentment, especially when the Bad Bunny Super Bowl highlights the intensity of a minority that feels something slipping out of its hands. Some of the resistance came wrapped in fatigue. A sense that everything now had to mean something, that even a halftime show had been drafted into a cultural war no one asked for. There was frustration with being told what to celebrate, with being accused of something ugly just for not being excited. People said they didn’t want politics in their football. They said they just wanted something unifying, something “for everyone,” as if that phrase hadn’t always quietly excluded someone.
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As the noise built, there was also a quieter thread of inevitability running underneath it all. Bad Bunny is huge, and the Bad Bunny Super Bowl is only going to get bigger. The harder certain groups push against him, the more they turn him into a household name. Resistance has a way of amplifying what it tries to suppress. Some of us imagined the performance itself, speculated about guests, wondered how much Spanish would be on that stage. Maybe he’d do most of it alone. Maybe one or two familiar faces would appear to balance things out. Or maybe he’d lean fully into reggaeton, bring everybody out, make it impossible to ignore. There was something thrilling about that possibility. A true reggaeton experience, unapologetic, filling the stadium with sound that wasn’t designed to comfort everyone equally.
()Not everyone cheering was a diehard fan. Some couldn’t name a single song, but they just knew they’d be vibing with the Bad Bunny Super Bowl anyway. Others didn’t listen to his music but loved that he was outspoken and political. They couldn’t wait to see racists crash out. There was laughter, yes, but also something like relief. Representation doesn’t always look like recognition of your favorite artist. Sometimes it just looks like seeing someone who isn’t supposed to be there, standing there anyway.
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